The Craft of Hand block Printing
Hand block printing has a history that dates back over 2,000 years in India, particularly flourishing in regions like Rajasthan. Communities such as the Chippas and Khatris have kept this art alive for generations, with villages like Bagru, Sanganer, and Barmer specializing in distinctive styles of block printing.
This technique is both artistic and labor-intensive, requiring artisans to carve intricate designs onto wooden or metallic blocks. Each color in a design has its own carved block, and some patterns use up to five blocks, resulting in a rich, layered effect. The dedication and skill required in creating these designs make each hand block-printed fabric a true work of art.


The Unique Appeal of Bagru and Dabu Prints
- Bagru Printing: Bagru is one of Rajasthan’s most iconic block printing styles, famous for its earthy motifs and natural dyes. Originating from the town of Bagru, this print is often crafted by the Chippa community, known for their deep-rooted connection to hand block printing. Using natural elements like clay and turmeric, the artisans create rich colors and patterns that reflect Rajasthan’s vibrant heritage.
- Dabu Printing: Dabu involves a unique resist-dye technique. Artisans apply a mixture of mud, resin, and natural dyes to the fabric, covering certain areas to resist the dye. When the fabric is dipped in dye, the covered parts resist the color, creating a striking contrast between dyed and undyed areas. This technique gives the fabric a textured, rustic charm that feels both timeless and fresh.
Indigo Dye – A Natural Treasure
Indigo, a natural dye derived from the indigofera plant, has a history as rich and deep as its color. Known as one of the oldest dyes, indigo has long been cherished for its bold and grounding blue hue, holding a special place in Indian history. The process of creating indigo dye involves fermenting the plant, extracting the pigment, and preparing it for fabric dyeing. It takes a significant amount of raw plant material to produce even a small quantity of indigo dye, which historically made it a prized commodity.
Eco-friendly and sustainable, indigo dye aligns perfectly with our values at House of Madalsa, making it an ideal choice for our collection.
Artisanal Techniques Behind Each Print
Creating a hand block-printed fabric is a labor of love. The process begins with preparing the cloth by washing it thoroughly to remove impurities that could affect the dye. For Bagru and Dabu prints, artisans use hand-carved wooden blocks soaked in mustard oil to create intricate patterns. The printing is done on a special wooden table, with each block pressed onto the cloth in a process that requires precision and patience.
There are various methods within hand block printing, such as direct block printing (where the color is directly applied to the cloth) and resist printing, as seen in Dabu. After the fabric is printed, it’s dried, and fine sawdust is sprinkled on the wet dye to prevent smudging, adding a unique texture and character to each piece.
Preserving Tradition in a Modern World
Today, the art of hand block printing faces challenges as urbanization and modern methods continue to evolve. Some artisans have moved away from these time-consuming techniques, but the beauty of hand block printing, especially the Bagru and Dabu styles, endures due to its authenticity, eco-friendliness, and cultural significance. These traditional crafts hold a unique value that machine-made fabrics simply can’t replicate.
At House of Madalsa, we are committed to supporting and preserving these traditional techniques, bringing their beauty to a wider audience while honoring the artisans who keep them alive.
Why We Chose Indigo Dabu and Bagru for Our Launch Collection
Our Indigo Dabu and Bagru collection represents more than just a clothing line; it embodies the spirit of House of Madalsa. By choosing these prints, we’re not only paying homage to India’s rich artisanal heritage but also supporting sustainable practices and celebrating the artistry of hand block printing. The deep blue hues, earthy tones, intricate patterns, and timeless appeal of these prints perfectly capture our vision for affordable luxury rooted in culture.
For us, launching our brand with the Indigo Dabu and Bagru prints is a way of bridging tradition with modernity. This collection is for those who appreciate not only the aesthetics of a beautifully crafted piece but also the story and artistry behind it. We invite you to explore this collection and join us in celebrating India’s timeless art of hand block printing.
A Brief History of Hand block Printing and the Launch of House of Madalsa’s Debut Collection